90 Degrees North Joins PCTA’s Philippine Tech Show Level Up as Gold Sponsor

The Philippine Tech Show Level Up, hosted by the Philippine Cable and Telecommunications Association, Inc. (PCTA), the umbrella organization of cable TV operators across the country, once again proved why it remains the nation’s biggest convergence of leaders, innovators, and changemakers.

Held from March 23–26 at the SMX Convention Center in Pasay City, the four-day event gathered industry giants to tackle the technologies shaping tomorrow, with one theme echoing throughout the halls: Level Up.

As a Gold Sponsor, 90 Degrees North stood at the center of the action, engaging with key visionaries and thought leaders pushing the boundaries of the Philippine tech landscape. We sat down with industry bigwigs such as:

• Derick Adil, Senior Director and Head of Globe Telecom’s AI and Privacy Governance

• Allan Cabanlong, Regional Director, Southeast Asia Hub – Global Forum on Cyber Expertise

• Jolly Estaris, ABS-CBN Corporation Vice President — Head of iWant

• Doc Ligot, Founder of Cirrolytix

These leaders shared their insights on how the industry is leveling up, especially with the rapid rise and influence of Artificial Intelligence. From data governance to cyber expertise, content innovation to ethical AI, the conversation made one thing clear: the future is here, and the Philippines is ready to embrace it.

Philippine Tech Show 2026 brought together the best of the industry, where ideas sparked, connections were formed, and innovation took center stage.

As the tech landscape advances, 90 Degrees North remains committed to telling the stories that matter and capturing the moments that shape the future.